Privacy Policy
How SerpDelta collects, uses, and protects your data.
Last updated: April 2026
SerpDelta (“we,” “us”) is operated by Ben Peetermans. We are the data controller for the personal data processed through serpdelta.com.
What We Collect
| Data | Source | Purpose |
|---|---|---|
| Email address, name, profile photo | Google OAuth sign-in | Account identity |
| Google Search Console metrics | GSC API (read-only) | Core product functionality |
| Billing information | Stripe (we never see your card number) | Payment processing |
| IP address, user agent | Your browser | Security and abuse prevention |
We do not use advertising cookies, tracking pixels, or third-party analytics that profile you. Our analytics tool (itbroke.dev) is first-party and cookieless — it counts page views without identifying individuals.
Legal Basis for Processing (GDPR)
| Processing activity | Legal basis |
|---|---|
| Account creation and authentication | Contract: necessary to provide the service |
| Displaying your Search Console data | Contract: the core service you signed up for |
| Sending email alerts and digests | Consent: you can disable these in Settings |
| Payment processing via Stripe | Contract: necessary to fulfill your subscription |
| IP/user-agent logging | Legitimate interest: security and abuse prevention |
| Cookieless page analytics | Legitimate interest: understanding aggregate usage patterns |
How We Use Your Data
- Display your Search Console metrics in a readable format
- Calculate changes and trends over time
- Send alerts about significant ranking changes (if you enable them)
- Process payments for Pro subscriptions
We do not sell, rent, or share your data with advertisers or data brokers.
Data Storage and Retention
- Your data is stored on servers in the United States (hosted by Cloudways/DigitalOcean)
- Google OAuth tokens are encrypted at rest
- Search Console data is retained based on your plan: 90 days (Free) or 180 days (Pro)
- Account data is retained for as long as your account is active
- When you delete your account, all data is permanently removed within 30 days
Third-Party Services
| Service | What it does | Their privacy policy |
|---|---|---|
| Google OAuth | Authenticates your identity | Google Privacy Policy |
| Google Search Console API | Provides your ranking data (read-only access) | Google API Terms |
| Stripe | Processes payments for Pro subscriptions | Stripe Privacy Policy |
| Resend | Sends transactional emails (alerts, digests) | Resend Privacy Policy |
No other third parties receive your data.
Your Rights Under GDPR
If you are in the European Economic Area (EEA), you have the following rights:
- Access: Request a copy of the personal data we hold about you
- Rectification: Request correction of inaccurate data
- Erasure (“right to be forgotten”): Request deletion of your data. You can delete your account yourself in Settings → Account → Delete account, or email us
- Data portability: Request your data in a machine-readable format (CSV export is available for Pro users)
- Restriction: Request that we limit how we process your data
- Objection: Object to processing based on legitimate interest
- Withdraw consent: For email notifications, toggle them off in Settings at any time
We will respond to any rights request within 30 days.
If you believe we are processing your data unlawfully, you have the right to lodge a complaint with your local data protection authority (supervisory authority).
Account Deletion
You can delete your account at any time from Settings → Account → Delete account. This permanently removes:
- Your account and login credentials
- All stored Google OAuth tokens
- All Search Console data and ranking history
- Any active subscriptions (cancelled immediately)
Deletion is irreversible and completes within 30 days.
Children’s Privacy
SerpDelta is not intended for use by anyone under 16. We do not knowingly collect data from children.
Changes to This Policy
We may update this policy from time to time. Material changes will be communicated via the email address associated with your account.
Contact
For privacy questions or to exercise your rights:
Email: privacy@serpdelta.com