V2 Dashboard: Shifts, Opportunities, Digests
feature dashboard
Shifts replaces Rankings + Alerts
The old Rankings and Alerts pages are now a single Shifts view with two modes:
- Changes: Drops, gains, and tracked items — scored by statistical significance, not just position delta.
- Browse: Full keyword and page listings with search, sort, and filter.
Each shift shows position change, click/impression deltas, and a composite score that factors in z-score significance, position bracket, and traffic validation.
Opportunities
New dedicated page surfacing actionable insights from your existing data:
- Quick wins: Keywords ranking position 4–20 with real impressions — close to page 1.
- Content decay: Pages where impressions hold but clicks decline — snippet/title issue.
- Cannibalization: Multiple pages ranking for the same keyword, splitting impressions.
- CTR anomalies: Position stable but CTR shifted — something changed in the SERP.
Email Digests
Pro properties now receive bi-weekly or weekly email digests with:
- Analyst-quality narrative summary (not just data tables)
- Sentiment classification (positive/negative/mixed)
- Attention items, opportunities, and wins — sectioned and prioritized
- Configurable per-property from Settings
Other improvements
- Sortable column headers on all data tables
- Search and filter bar in browse mode
- Date range picker (7d / 28d / 90d)
- CSV export for Pro properties